What customers really want and how to find out.
The ability of ISO and its members to anticipate, meet and even exceed users’ needs has been identified as a key determinant of the organization’s future success in the draft ISO Strategy 2030. Megatrends such as the acceleration of technological progress, climate change and increasing urbanization are changing the way people live and work, and this will in turn affect the standards that they need and how they want to use them.
This session will invite members to share their experiences of how they:
- Reach out to stakeholders to gather feedback and better understand their needs
- Use the information they gather to develop new processes, products or services
- Test these new processes, products or services to ensure they meet user needs
- Anticipate future needs
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